Purpose-built for gamers, fined-tuned for kicking ass.
Working with the fine folks at Astro Studios in San Francisco, I helped establish a brand voice for Western Digital's new gaming-specific HHDs and SSDs, WD_BLACK.
I wrote copy that was used in various executions across the launch campaign, including a brand spot, product videos, social posts, and web.
I wrote copy that was used in various executions across the launch campaign, including a brand spot, product videos, social posts, and web.
PRODUCT VIDEOS
When you just need to know what the damn thing does...
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WD_BLACK WEBSITE
Diving into the details...
I also wrote a lot of the product copy for Amazon and the Western Digital website.
Click on the logos below if you want to check them out (or just shop for drives.)
Click on the logos below if you want to check them out (or just shop for drives.)
