When someone asks you if you want to work on Xbox, you say YES!
(I said yes.)
(I said yes.)
As the senior copywriter for Xbox brand team, I crafted copy for every touchpoint of the brand
with a primary focus on the launch of the next generation of Microsoft consoles, the XBOX SERIES X and the XBOX SERIES S.
with a primary focus on the launch of the next generation of Microsoft consoles, the XBOX SERIES X and the XBOX SERIES S.
GIVING NAMES TO THE GUTS OF THE CONSOLES
Everything under the hood of the new consoles needed a name;
something that would evoke speed, power, and above all else, pwning noobs.
I mean fun.
"Loading screens are so last gen."
The XBOX VELOCITY ARCHITECTURE is the engine that drives these unparalleled powerhouses of gaming machinery.
The combination of (insert long, technical jargon) virtually eliminates one of the most frustrating aspects of modern gaming: load times.
Everything under the hood of the new consoles needed a name;
something that would evoke speed, power, and above all else, pwning noobs.
I mean fun.
"Loading screens are so last gen."
The XBOX VELOCITY ARCHITECTURE is the engine that drives these unparalleled powerhouses of gaming machinery.
The combination of (insert long, technical jargon) virtually eliminates one of the most frustrating aspects of modern gaming: load times.
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The XBOX PARALLEL COOLING ARCHITECTURE funnels air through the console to keep the components cool while your game is on fire.
Wanna up your storage in under 2 seconds?
Step 1: Buy SEAGATE STORAGE EXPANSION FOR XBOX SERIES X|S Step 2: Insert SEAGATE STORAGE EXPANSION FOR XBOX SERIES X|S That's it. Go play. 
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The split motherboard allows for QUICK RESUME,
so you can easily pop in and out of games you've recently played. 
The fan is reeeeeeeeeeeeeeeeally quiet, so naturally we called it a WHISPER QUIET FAN. 
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All the technical eye candy above combines in the belly of the console to form the fastest, most powerful Xbox ever made.
ACCESSORIES
The release of a new generation of consoles demands a slew of new ACCESSORIES.
I worked on the names for many of these shinny new devices,
while also overseeing the copy developed for their respective packaging.
The release of a new generation of consoles demands a slew of new ACCESSORIES.
I worked on the names for many of these shinny new devices,
while also overseeing the copy developed for their respective packaging.
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Give your friends a chance to gawk at your most epic in-game moments
with the all-new SHARE BUTTON. |
Feel the difference of the HYBRID D-PAD in every move you make.
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More devices coming soon!
I also wrote and oversaw all copy for the Xbox Series X|S CONSOLE PACKAGING,
adopting a simpler, more Apple-like approach to the layout and descriptions.
adopting a simpler, more Apple-like approach to the layout and descriptions.
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In addition to the Xbox Series X|S packaging, I worked on some CONSOLE BUNDLE PACKAGING for the Xbox One X.
OTHER PROJECTS I WORKED ON / DAILY DUTIES I PERFORMED
Above are just a few example of the projects I worked on while with Microsoft on the Xbox brand team.
I also wrote and/or contributed to:
- Website copy
- Copy for in-store displays
- Brand bibles and guidelines
- Program details and descriptions
- Scripts for talking head interviews
- Legal reviews and approval procedures
Above are just a few example of the projects I worked on while with Microsoft on the Xbox brand team.
I also wrote and/or contributed to:
- Website copy
- Copy for in-store displays
- Brand bibles and guidelines
- Program details and descriptions
- Scripts for talking head interviews
- Legal reviews and approval procedures